Paralympic Broadcasting and Social Change: An Integrated Mixed Method Approach to Understanding the Paralympic Audience in the UK

Despite the successful transition of Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey ( n = 2008) and focus group 216) data Paralympic audiences across UK, this study provides first mixed method integrated empirical analysis date. We attempt identify who UK audience is, before examining perceptions coverage, impact watching sentiments toward disabled people in sporting everyday contexts.